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Problems with Facebook and Twitter

Facebook’s growth has been phenomenal as the world’s no. 1 social networking site with over 500 million users beating Google’s orkut to become the most visited website in the US. Though Mark Zukerberg once famously said ‘Soon there will be nothing private in social networking’ the website has also lately being receiving lot of flak for its privacy policies. With people sharing various kinds of information on social networking site like Facebook, feverish marketing campaigns...
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What is Social Networking and Why its Popular?

It used to be that the only reliable way to find information online was to use a search engine. However, with the advent of Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend. The most recent instance of this is social bookmarking, where in websites like Del.icio.us, Digg, and Furl allow users to share their personal favorites (bookmarks) with...
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Social Networking, Facebook and Infringement of Privacy

Social networking websites are turning out to be a curse for privacy for people. The biggest culprit among various social networking websites is Facebook, founded less than 5 years ago. What made Facebook click was not its US$ 15 billion value, not its software, its patents, or its smart people but its enormous database, an electronic catalog of interconnections and interests of its members with details of who knows whom. The daily updates of my friends'...
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Dos and Don92ts of Social Media Marketing

As businesses worldwide adopt social media marketing as a tool, as such social networking websites are now littered with thousands of accounts set up for marketing purposes. Most of these accounts are effectively junk or lying dormant after initial excitement gave way to realization that social media marketing cant help product sales or brand awareness as originally hoped for. There’s no doubt that social media marketing campaigns ca be created but the key is to...
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Social Media and Online Advertising

The capability of social media vehicle in online advertising cant be determined by its reach. It92s in reality the propensity of the intended users to consume, retain and respond to ads that matters. Google search is the biggest medium used by advertiser92s to communicate with users. It is believed that user92s purchase preferences and content are correlated. The inability to create subsets by user interest within a given property restricts the relevance of content association...
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Facebook Beats Google in Visits

One of world92s leading social-networking website Facebook has passed Google to become the most visited website in the US. According to industry tracker Hitwise, Facebook started by Mark Zukerberg in 2004 finished the week ending March 13 as the most visited site in US. Heather Dougherty, Director-research (Hitwise) said it92s a important milestone with Facebook enjoyed a 185% increase in visits in the same period, over Googles92 9% increase in the same time. However it does...
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Google Goes to Picnik

Google which in the last few years has acquired several internet based websites, services and tools recently acquired Picnik. Picnik is an online photo editing tool that allows users to crop, do touch-ups and add effects to their digital photos. Picnik launched in 2005, has already been integrated as a online photo editing tool with a number of websites including Picasa Web Albums, Facebook, Flickr, Yahoo Mail and Photobucket. Brian Axe, product management director at...
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Google Goes to Picnik

Google which in the last few years has acquired several internet based websites, services and tools recently acquired Picnik. Picnik is an online photo editing tool that allows users to crop, do touch-ups and add effects to their digital photos. Picnik launched in 2005, has already been integrated as a online photo editing tool with a number of websites including Picasa Web Albums, Facebook, Flickr, Yahoo Mail and Photobucket. Brian Axe, product management director at...
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