B2C Internet Marketing Strategies B2C or Business-To-Consumer Internet Marketing Strategy traces its origins to both online and offline trade, but the acronym B2C has come to mainly describe the online variety. B2C businesses played a large role in the rapid development of the commercial Internet in the late 20th century. B2C business attracted large sums of venture capital in the form of free online services and discounted shopping, spurring adoption of the new medium. However, when...